First QTR

Features to Revisit on Instagram Discover Instagram features you may not be using to enhance your content and grow your audience. Learn about image sizing, Instagram Collabs, Remixing Reels, Live streaming, interactive stickers, custom stickers, and broadcast channels to boost engagement.... more 5 AI-Powered Tools for Social Media Discover 5 AI-powered tools transforming social media marketing, from social listening and competitor insights to content creation, graphics, and music generation.... more The LinkedIn Shift: From Professional to Personal Discover LinkedIn’s shift from professional to personal content and learn how businesses can leverage this trend. Explore strategies for optimizing LinkedIn Company Pages, empowering employees to post, and humanizing your brand for better engagement.... more 4 Facebook Features You Should Try Boost your Facebook Page with Meta’s tools: action buttons, polls, Stories, and Messenger. Engage customers, drive sales, and grow your business effectively!... more 10 Ways to Refresh Your Social Media Presence Refresh your social media presence with these 10 actionable tips. Update bios, branding, features, policies, and tools to stay relevant and engage your audience effectively.... more 3 Social Media Trends to Watch in 2025 Discover key social media marketing trends for 2025, including user-generated content, AI tools, and innovative tactics to boost engagement and enhance brand authenticity.... more

Second QTR

Battle of the Microblogs Explore the pros and cons of microblogging for small businesses. Learn about top platforms like X, Threads, Bluesky, and Mastodon, and discover how to choose the right one to boost engagement and reach.... more Staying on Top of Social Media Trends Stay ahead of the curve with key social media trends for 2025-short-form video, AI content tools, social ecommerce, and niche platforms. Learn how your small business can thrive by adapting now.... more 4 Ways to Rev Up Your YouTube Channel Learn how to grow your YouTube channel with custom thumbnails, captions, trending audio, and a multi-format video strategy to attract more views and subscribers.... more 20 Tips for Crafting Compelling Social Content Learn 20 actionable tips for crafting compelling social media content that boosts engagement, builds your brand, and supports your business goals.... more 20 Tips for Crafting Compelling Social Content Learn 20 actionable tips for crafting compelling social media content that boosts engagement, builds your brand, and supports your business goals.... more Making Pinterest Trends Work for You Learn how to leverage Pinterest trends to grow your audience and increase engagement. Discover tips for pin strategy, trend tracking, and brand alignment on Pinterest.... more Leveraging Memes and Trending Content on Social Media Discover how to leverage memes and trending content on social media to boost engagement while protecting your brand. Learn the risks and rewards of using viral content formats like videos, user-generated content, and AI-generated media to stay relevant in 2025.... more

Third QTR

Keeping Up with Instagram Updates Stay ahead on Instagram marketing in 2025 with new features like reposts, 20-minute Reels, royalty-free music, advanced audio tools, the standalone Edits app, and customizable profile music.... more Battle of the Top Social Networks Explore the most popular social networks of 2025-Facebook, YouTube, Instagram, TikTok, Snapchat, and X-and learn how their user demographics, content focus, and trends can guide your business’s marketing strategy.... more Battle of the Top Social Networks Explore the most popular social networks of 2025-Facebook, YouTube, Instagram, TikTok, Snapchat, and X-and learn how their user demographics, content focus, and trends can guide your business’s marketing strategy.... more New LinkedIn Features and Changes LinkedIn’ s quiet updates—AI tools, verification, video ads, and algorithm shifts—reshape how professionals connect, market, and recruit.... more Using Mobile Apps for Social Media Marketing Discover the best mobile apps for social media marketing, from planning and scheduling to design, collaboration, and AI-powered tools-all optimized for on-the-go efficiency.... more Getting the Most Out of Facebook Social Ads Learn how to boost your small business with Facebook Ads. Discover formats, objectives, best practices, and tips to maximize your ad performance and ROI.... more The Value of Niche Social Networks Discover how niche social networks like Nextdoor, Goodreads, and Discord can boost your brand visibility and drive targeted engagement for your small business.... more

Fourth QTR

Marketing Your Business with E-Newsletters: A Practical Guide for Small Businesses Discover how e-newsletters can strengthen your marketing strategy with direct communication, social media integration, and cost-effective email platforms. This article covers how to build your list, what to include in your newsletters, platform pricing, AI features, and tips for improving open rates... more Using YouTube to Market Your Business Discover how small businesses can use YouTube to boost visibility, attract new audiences, and improve SEO. Learn the advantages of Shorts, AI-generated content, livestreams, 360 videos, and YouTube Premieres-plus how archiving videos on YouTube increases reach through Google search. A practical guid... more Social Media-Powered Customer Service See how small businesses can turn social media interactions into powerful customer service opportunities by listening, responding quickly, and using the right tools to build trust, resolve issues, and strengthen their brand reputation.... more 4 Ways Pinterest Enhances Social Media Marketing Learn how to use Pinterest to strengthen your social media strategy by showcasing your brand, building awareness, driving website traffic, and repurposing content for greater engagement and reach.... more Content Management Systems and Social Media Marketing Discover how small businesses can streamline content creation, ecommerce, and social media integration using the right content management systems to build community, boost engagement, and grow online.... more

First QTR

Using Artificial Intelligence (AI) in Social Media AI aids social media marketing by generating content but poses risks like accuracy and copyright infringement. Human oversight is crucial for quality.... more Building Your Reputation on LinkedIn LinkedIn remains a primary professional platform in the US. Maximize your profile with endorsements, recommendations, articles, and group contributions to build reputation. LinkedIn tools amplify your professional image, but business conduct remains paramount.... more Fostering Community on Facebook Facebook builds community through dialogue. Businesses thrive by actively engaging, setting guidelines, and providing valuable content for organic growth.... more Social Media Trends for 2024 2024 social media trends: Focus on a primary platform, personalize LinkedIn, emphasize Reels on Instagram/Facebook, explore Threads, utilize long-form content, creative storytelling, caption videos, and consider premium content with pay-gated models. Adaptation and audience understanding remain cruc... more Using Alternative Social Networks Diversify strategy with Yelp, NextDoor, Reddit, Discord, Quora, and Substack. Tailor to target markets and adapt for effective brand promotion.... more 10 Ways to Use Pinterest for Business Leverage Pinterest for business success! Learn 10 strategic ways, from content sharing to advertising, to engage your target audience, boost traffic, and maximize social media impact.... more

Second QTR

Adopting a New Social Network The Twitter takeover led companies to explore Threads (Meta, Instagram-linked) and Bluesky (decentralized, Jack Dorsey). Evaluate your reasons, audience migration, integration, business tools, and learning curve before adopting a new social network.... more Leveraging Social Media Content Trends Leverage trending social media content like memes, skits, and challenges to enhance brand engagement. Ensure trends align with your brand, appeal to your audience, and remain relevant.... more Spring Clean Your Social Media Revamp social strategy: Align goals, prioritize networks, adapt platforms, optimize tools, analyze tactics for success.... more Making Your Website Pinterest-Ready Maximizing Pinterest for Business Growth: Learn how to optimize images, use Pinterest features, and add product catalogues to drive traffic and sales.... more Exploring New Social Media Tools Adopt new social tools strategically, considering business needs and learning curves. Stay updated without compromising efficiency.... more Leveraging Other People’s Content on Instagram Maximize Instagram by leveraging others’ content: share posts to Stories, remix content, add audio, and collaborate for wider reach.... more

Third QTR

Creating an Instagram Aesthetic Create a cohesive Instagram aesthetic with consistent colors, visual patterns, and planning tools. Enhance your brand’s visual identity to attract and engage your target audience effectively.... more 3 Types of AI Tools for Social Media Marketing Explore how AI-powered tools are revolutionizing social media marketing. Learn how AI can enhance research, customer service, and branding, saving time and boosting efficiency.... more Generating Leads with LinkedIn Enhance your lead generation strategy with LinkedIn. Discover five effective tactics, from optimizing your profile to using advanced search and LinkedIn ads, to attract and convert warmer leads into sales for your business.... more 5 Tips to Improve Your Facebook Marketing Enhance your Facebook marketing with 5 tips: optimize posting times, vary post styles, use livestreaming, leverage Stories and Reels, and add chatbots for better customer service. Boost your reach today!... more Social Media Marketing Tactics for Events Use social media to boost event registrations by creating event pages, leveraging Instagram countdowns and reminders, using unique hashtags, and cross-promoting on all platforms for maximum reach.... more Handling Social Media Spammers and Scammers Combat social media spammers and scammers by setting clear guidelines, using platform tools for reporting, and staying vigilant.... more

Fourth QTR

The Pros and Cons of Switching Social Networks Thinking of switching social networks? Discover the pros and cons of adopting a new platform for your marketing strategy. Learn when and why to switch, and how to manage your old and new social media accounts effectively for maximum results.... more 10 Ways to Streamline Your Social Media Streamline your social media by focusing on key platforms, leveraging tools like planners and management apps, and optimizing content for efficiency.... more Enhancing How You Market Your Business with YouTube YouTube’s vast reach and robust tools make it an essential platform for businesses to expand visibility and engage audiences.... more Integrating TikTok into Your Social Media Marketing Considering TikTok for your business? Learn how to determine if it’s right for your brand, set up a business account, create engaging content, and leverage TikTok’s tools and trends effectively.... more These 3 Features Could Up Your Pinterest Game Learn about new Pinterest features like video montages, collages, and algorithm updates to enhance your brand’s marketing efforts. Discover how to create engaging content and boost visibility on Pinterest and other social platforms.... more 5 Ways to Avoid a Social Media Crisis Learn 5 essential strategies to prevent a social media crisis, including how to monitor accounts, respond quickly, maintain professionalism, resolve complaints privately, and handle issues with transparency.... more