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Archive of Technology Articles

Archive of Technology Articles
Scott Orlosky has over 25 years of experience in marketing, sales, and application support in a B2B environment. Scott’s career has involved the application of technology solutions to a variety of manufacturing and customer support issues. Scott is passionate about customer service as a strategic core value for business success.
Year to Date
First QTR
  • Improve Your Competitiveness
    Regular SWOT analysis helps businesses stay competitive by identifying strengths, weaknesses, opportunities, and threats. Consistent review leads to success.... more
  • Polish up Your On-Line Presence
    Optimizing for Google’s search trends enhances visibility, engagement, and sales. Stay updated, mobile-friendly, and strategic to remain competitive.... more
  • Build and Maintain Best in Class Teams
    Investing in strong management fosters employee satisfaction, reduces turnover, and enhances productivity, making your company a great place to work.... more
  • Improve Your Margin
    Improving margins requires balancing cost-cutting with quality, leveraging insights from competitors, and empowering teams for long-term business growth.... more
  • A Reality Check on Your Business Can Pay Big Dividends
    Regularly assess your business by comparing margins, identifying opportunities, and adapting strategies to stay competitive and boost profitability.... more
  • Managing Your Intellectual Property Assets Effectively
    Unlock your business’s potential: protect unique ideas, logos, and inventions through IP management, branding, and legal support to stay ahead.... more
Second QTR
  • Using AI Agents for Business Processes
    AI agents are the next step beyond assistants—autonomous, goal-driven, and game-changing for small business growth, efficiency, and competitive edge.... more
  • Using AI to Improve Customer Communications
    By strategically using AI for communication, personalization, and operations, businesses can boost loyalty, revenue, and deliver a seamless experience.... more
  • Building AI Content: Text-to-Image
    AI helps generate ideas and visuals, but human judgment remains essential—especially when accuracy, nuance, and impact truly matter.... more
  • AI and Content Creation Text-to-Text
    AI tools streamline content creation, offering efficiency and adaptability. Embracing them can enhance productivity, making business communication seamless.... more
  • Onboarding Productively
    AI is shaping a more integrated workplace by enhancing onboarding, communication, and employee satisfaction, ultimately boosting productivity and retention.... more
  • Artificial Intelligence in Business
    AI has evolved over decades into a powerful tool. Today’s narrow AI enhances business efficiency, but selecting the right solution and updates is key.... more
Third QTR
  • Why Your CFO and CIO Need to be on the Same...
    Balancing tech, finance, and security through cross-functional leadership helps small businesses stay agile, resilient, and competitive.... more
  • Influencer Marketing - How To Do It
    Influencer marketing builds trust, boosts reach, and connects brands with the right audience—making it a powerful tool for business growth.... more
  • Best Practices for Cybersecurity Threats
    CISA empowers small businesses with tools, guidance, and best practices to strengthen defenses and build a resilient cybersecurity culture.... more
  • Using Technology to Reach New Markets
    Use digital tools and online insights to test, expand, and refine your offers—technology makes reaching and profiting from new markets more achievable than ever.... more
  • Consolidating Your Tech Can Save Money and Boost Efficiency
    Modern tech tools let you streamline, save, and scale. Smart upgrades in hardware, software, and comms can boost efficiency and cut business costs.... more
  • What is Virtualization and How Can It Save Time And Money
    Virtualization lets one machine run many systems, boosting efficiency, security, and flexibility—an essential tool for modern, resource-savvy operations.... more
Fourth QTR
Year 2024
First QTR
  • Password Management and Improved Security
    Individuals play a crucial role in cybersecurity through awareness, secure passwords, and training to mitigate evolving threats.... more
  • How to Choose Project Management Software
    Explore project management software for business efficiency and task tracking. It’s not just for complex projects; it can enhance operations.... more
  • How Inbound Marketing Tools Work
    Inbound marketing optimizes sales by tracking prospect interactions and tailoring discussions based on their interest level.... more
  • Adding Social Media to your Marketing Mix
    Leverage social media like Facebook, YouTube, and LinkedIn for broad outreach. Consistent branding and targeted communication are key for success in today’s competitive landscape.... more
  • Data Analytics and How It Can Help Your Business
    Data analytics empowers business: better decisions, satisfied customers, efficient operations, and strategic insights through predictive analytics.... more
  • Optimize Your On-Line Meeting Space
    Maximize Online Meeting Effectiveness: Optimize camera, lighting, and sound for distraction-free, engaging communication.... more
Second QTR
  • Maximize Your Point of Sale Opportunities
    Maximize Point-of-Sale: Tailor e-commerce for seamless shopping, personalize experiences, and leverage FOMO to drive sales and customer loyalty.... more
  • How a Virtual Assistant can Save you Time
    A virtual assistant can save you time by handling repetitive tasks, freeing you up for higher-value activities. Optimize productivity today!... more
  • Get the Most from Your Hybrid Teams
    Get the most from your hybrid teams by starting on time, staying organized with project management software, fostering participation, and effective communication.... more
  • Using Chat GPT for Content Generation
    Unlock creativity with Chat GPT: a powerful tool for content generation and ideation. Perfect your prompts for optimal results.... more
  • The Evolution of Search Engines
    Mastering SEO over PPC, focusing on quality content, and adapting to Google’s changes ensures long-term website success.... more
  • Competitor Monitoring to Gain Market Share
    Understand SEO, analyze competitors, adapt to trends for online success. Prioritize customer confidence in search rankings.... more
Third QTR
  • Is a Social Media Influencer Right for Your Business?
    Choose the right influencer level, align their brand with yours, and manage the relationship carefully to maximize your marketing impact.... more
  • Branding Done Right
    Developing a memorable brand involves creating a strong story, cohesive design, and consistent application. With these elements, your business stands out.... more
  • Tips to Make You Stand Out on Line and in Real...
    Stand out by optimizing your online presence, creating memorable in-person experiences, and maintaining consistent, customer-focused branding.... more
  • Use QR Codes to Streamline Your Business
    QR codes simplify data storage and access across various industries, enhancing efficiency and contactless interactions. Explore their many innovative uses today.... more
  • Add a Chatbot to Your Web Site
    Adding a chatbot to your website offers 24/7 support, improves customer engagement, and enhances service quality, making it a cost-effective tool for boosting customer satisfaction.... more
  • Video Will Get Your Message Across
    Creating a video is an impactful way to convey your message. With modern tools, it’s easy to produce professional-looking content that engages your audience.... more
Fourth QTR
  • The Five Types of Software that Every Business needs
    Success in business requires careful planning in logistics, pricing, marketing, sales, and customer satisfaction to deliver on your promises.... more
  • Simple Management Tools Save Time
    Use simple management tools like Basecamp or spreadsheets to streamline logistics, pricing, marketing, and sales, saving time and improving efficiency.... more
  • Simple Pricing Strategies to Improve Revenue
    Effective pricing strategies leverage psychology, like charm pricing and scarcity, to boost sales and revenue while offering perceived value to customers.... more
  • The Power of A/B Testing
    A/B testing enhances marketing by comparing variations to boost engagement and ROI, making data-driven decisions that improve customer response.... more
  • Beat your Competition at the SEO Game
    To beat SEO competition, use tools, focus on backlinks, optimize on-page SEO, and improve user experience with strategic, gradual updates.... more
  • What Business Automation Tools Can do for You
    Business automation streamlines repetitive tasks by executing them automatically, enhancing efficiency in customer service, marketing, and more, saving time and resources.... more
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